Pure Joy, the local Siloam Springs ice cream shop, seeks to spread love to those in need by donating all of their yearly profit to orphan care and prevention.
The scoop shop has made its home in the heart of Downtown Siloam Springs, but most people are unaware of the shop’s mission to support these children in need.
Matt Feyerabend, the owner of Pure Joy, explained that the shop is a business first and foremost, but its mission is to help organizations that are working to take care of orphans.
Pure Joy not only supports orphan care through finances, but the business is also trying to bring its customers into a one on one relationship with orphan care organizations around the community.
“We are trying to cultivate a business with a staff that cares about the community and its customers, but we also want to be a business that cares about orphan care,” Feyerabend said.
Feyerabend is a childhood cancer survivor and understands how hard it can be for individuals to find a good organization to get involved with. He has made the decision to not become personally involved in cancer research because he finds it hard to get connected and actually make a difference within an organization.
“You’re never really connecting to the organization that’s helping and making a difference. For instance, with Toms your only connection is buying the product,” Feyerabend said. “We don’t want to be the middle man and get in the way of those relationships.”
Feyerabend is happy with the progress they’ve made, but he still sees this gap between Pure Joy customers and what the business is doing with orphan care.
In order to raise awareness and participation, Pure Joy will be sponsoring special events throughout the year. When these events are happening, 100 percent of the proceeds raised on these days will be donated to organizations in NWA that support the care of orphans.
Sponsoring these kinds of events is the first step, but Pure Joy is still working out the logistics of running a business while keeping philanthropy at the center.
In addition to orphan care, Feyerabend is working to inform and engage the public in the practice of orphan prevention, which is the other side of it.
Feyerabend looks forward for any opportunity to use his business to make a difference in the community and help care for mothers who are trying to keep their children.
“Although we are a business, we are less concerned about advertising and more worried about connecting with people and making a positive difference for those who need care,” Feyerabend said.
SAM BAILEY – World and Local Editor