Students hold their own at local ADDY awards

John Brown University students and alumni won big at the 2012 Northwest Arkansas ADDY Awards. The ADDY Awards were presented by the Northwest Arkansas Advertising Federation.

In a ceremony held Feb. 18, in Fayetteville, Ark., University Visual Art students earned nine awards in the student divisions. The school walked away with awards in all three categories. Two student gold, five student silver and two student bronze ADDY Awards were awarded to the University.

By the end of the night the University also took home the “Student Best of Show” trophy for a digital illustration for the Alegría Cirque Du Soleil poster.

In addition to current students, alumni also received multiple awards.

Austin Phillips, a graduate of graphic design in 2010, earned three ADDYs for his work with the firm Mitchell Communications Group. Phillips contributed two gold and one silver to the 14 awards his company received. Jameson Sheppard, a digital media graduate from 2008, also works for MCC as the manager of digital media.

The top award of the night went to Rockfish Interactive, who won Best of Show for “White Cloud Roll-volution,” an interactive concept website. The Judges’ Choice Award went to the agency Saatchi & Saatchi X, home of University alum Zack Burks, for a point-of-purchase display for Febreze Car pallet.

According to a press release, the NWAAF received 128 entries this year, from which they awarded 19 gold ADDY Awards, 25 silver ADDY Awards, and 25 bronze ADDY Awards in both the professional and student categories.

The local ADDYs reward advertising excellence of agencies and schools in Benton and Washington counties. Winners of these gold and silver ADDY Awards will advance towards a national competition sponsored by the American Advertising Federation this spring.