During spring break, students take a break from their academic responsibilities often to rest at home or travel to new places. John Brown University took this opportunity to create a fun and interactive contest called “Chip on a trip.” The contest encouraged University students, faculty and staff to document their spring break adventures with selfies featuring Chip, nickname of Dr. Charles Pollard, President of the University since 2004. In this contest, participants had the chance to win a $75 Visa gift card in three different categories – Chip’s Pick, Furthest Distance and Fan Favorite.